В журнале ELLE, в декабрьском выпуске за 2010...

In the December 2010 issue of ELLE magazine, an article was published by the television journalist Boris Korchevnikov, Stardust. I remember that after the first reading this article made a rather strong impression on me. Yesterday I suddenly remembered about her and decided to share the link ...

Boris Korchevnikov, born in 1982, is the author of the series “History of Russian Show Business”, which was shown some time ago (I don’t remember exactly when) on the STS channel.

For me, the question remains as to how correct estimates can be given to a Russian show business by a person born in 1982 - I’m used to trust more those who saw this very “story” with their own eyes or created it myself ... And Korchevnikov even in 2000 there were only eighteen. But, on the other hand, nobody has yet canceled my analytical abilities and thoughtful collection of information, and indeed - most likely, these are just my prejudices. In fact, with most of what is stated in the article, it’s hard for me personally to disagree.


“At the end of the century, the concept of“ project ”was justified - so they began to call new“ stars. ”It was no longer shameful for marketing calculations by the producer’s hand. In the new century, the“ star ”will be renamed to“ product ”, and so the status“ celestial ” and its place is the counter, in general. "

"This industry grew up on the idea of ​​circulation, and why be surprised that it is now entering circulation? The density of the appearance of the projects provoked an acceleration of their turnover. The staff of freaks that appeared on the stage became a sign: the degree soared that it was already higher only to circus freaks." ...

"... The collapse of the world of show business, financial and religious, disbelief of these painted gods, can it be true, like a dying buzz, that will let you hear what was called culture? That is, the ideas about the world, life, that were grown in the hearts of different nations, that he’s such a person. And we will even be able to hear, as before, the voices of those who ended up in this environment not because of craving for celestiality, but by vocation. It seems that sounds pathetic, it’s funny, right? But I don’t want to express myself differently. "

Full text - http://www.elle.ru/Otnosheniya/cariera/zvezdnaya-pyl


Of course, this is only one side of the coin. I myself often argue on similar topics with my colleagues in the music and journalistic “workshops”, and they don’t always understand me correctly when I start defending the mainstream and “quality product”. And I just want to say that this concept also has a right to exist, and this is far from the worst that can be (it can be both inexpedient and poor-quality - this is really a disaster). In fact, it’s not always necessary to sculpt an imperishable conceptual masterpiece ... There is art, classic - call it what you like - something that makes you think and feel, reflect and empathize, but there is music accompaniment for dancing, for example. In the bowels of all the damned mainstream pop industry (even domestic, oddly enough) sometimes truly worthy works are born. Yes, they are not masterpieces - but you don’t need to humiliate them either.

Another question - perhaps those involved in the "creation of products" just have to be more modest? Perhaps it’s more worthy to call yourself simply professional musicians, and not to break into “stars”, turning into clowns on the way to the “firmament”, but just do your job well? ..

As for the show business itself ... In this phrase, there is generally no hint either of culture, of art, or even just of music. There is a "show" and there is a "business". Show business is what everyone now wants to do, willingly or not, wants to be heard and seen. But we must not forget that this is only a means. The goal - if only you are really an Artist, and not a "product" - to make empathize with what you compose and / or perform ...