Друзья!
Сейчас будет немного аналитики в юзабилити.
Если кто-то из вас знаком с техникой создания персонажей, вам будет всё понятно. Впрочем, остальным тоже будет занятно почитать.
Итак. Мои старшие коллеги два года назад прописали вот этого персонажа ключевым для проекта "Портал онлайн-бронирований записи к стоматологу":
Bob,male, 53 years old
Bob is 53 years old, does not smoke and works as a mechanic with an organisation offering road service repairs(NRMA) to customers when their car breaks down. His family is now grown up and he lives with his wife. Visits an NIB dental centre near him once a year for a quick check-up. Does not like mobile phones and any other technology gadgets.
He is short on time so in the van he decides to make an appointment online at his Parramatta clinic near him. What’s important is that he can get an appointment between 4-5pm on Thursday (has a gap in his roster)and that it's’ reasonably close. (If not Parramatta then within 10k’s)
Настолько неудачного выбора я никогда не видел. Давайте чморить идею:
1. Бобу 53... вы часто видите основной ЦА онлайн порталов мужчин 53 лет?
2. Боб не любит мобильные телефоны и остальные технологичные гаджеты. Прям с каждым предложением всё точнее и точнее...
3. Внезапно бобу ударяет моча в голову и он решает из своего грузовичка записаться онлайн... но погодите... у него же нет ни телефона, ни тем более смартфона. Мне кажется Боб скорее всего позвонит, чем будет страдать фигней в интернете.
4. Обратите внимание. У Боба всё хорошо. У него не болит зуб. Он просто хочет записаться на ежегодный осмотр. Почему для него так важно, что если на этой неделе во вторник не будет времени - то искать другую, неизвестную ему клинику с неизвестными расценками и докторами в радиусе 10км, вместо того, чтобы просто записаться на вторник через неделю.... непонятно.
В общем. Какой вывод.
Друзья, пользуйтесь здравым смыслом и читайте что вы пишете.
Сейчас будет немного аналитики в юзабилити.
Если кто-то из вас знаком с техникой создания персонажей, вам будет всё понятно. Впрочем, остальным тоже будет занятно почитать.
Итак. Мои старшие коллеги два года назад прописали вот этого персонажа ключевым для проекта "Портал онлайн-бронирований записи к стоматологу":
Bob,male, 53 years old
Bob is 53 years old, does not smoke and works as a mechanic with an organisation offering road service repairs(NRMA) to customers when their car breaks down. His family is now grown up and he lives with his wife. Visits an NIB dental centre near him once a year for a quick check-up. Does not like mobile phones and any other technology gadgets.
He is short on time so in the van he decides to make an appointment online at his Parramatta clinic near him. What’s important is that he can get an appointment between 4-5pm on Thursday (has a gap in his roster)and that it's’ reasonably close. (If not Parramatta then within 10k’s)
Настолько неудачного выбора я никогда не видел. Давайте чморить идею:
1. Бобу 53... вы часто видите основной ЦА онлайн порталов мужчин 53 лет?
2. Боб не любит мобильные телефоны и остальные технологичные гаджеты. Прям с каждым предложением всё точнее и точнее...
3. Внезапно бобу ударяет моча в голову и он решает из своего грузовичка записаться онлайн... но погодите... у него же нет ни телефона, ни тем более смартфона. Мне кажется Боб скорее всего позвонит, чем будет страдать фигней в интернете.
4. Обратите внимание. У Боба всё хорошо. У него не болит зуб. Он просто хочет записаться на ежегодный осмотр. Почему для него так важно, что если на этой неделе во вторник не будет времени - то искать другую, неизвестную ему клинику с неизвестными расценками и докторами в радиусе 10км, вместо того, чтобы просто записаться на вторник через неделю.... непонятно.
В общем. Какой вывод.
Друзья, пользуйтесь здравым смыслом и читайте что вы пишете.
Friends!
Now there will be some analytics in usability.
If any of you are familiar with the technique of creating characters, you will understand everything. However, the rest will also be amusing to read.
So. Two years ago, my senior colleagues registered this character as a key character for the project "Portal for online booking appointments to the dentist":
Bob, male, 53 years old
Bob is 53 years old, does not smoke and works as a mechanic with an organization offering road service repairs (NRMA) to customers when their car breaks down. His family is now grown up and he lives with his wife. Visits an NIB dental center near him once a year for a quick check-up. Does not like mobile phones and any other technology gadgets.
He is short on time so in the van he decides to make an appointment online at his Parramatta clinic near him. What's important is that he can get an appointment between 4-5pm on Thursday (has a gap in his roster) and that it's ’reasonably close. (If not Parramatta then within 10k's)
I have never seen such a bad choice. Let's screw up the idea:
1. Bob is 53 ... do you often see the main target audience of online portals for men 53 years old?
2. Bob doesn't like mobile phones and other tech gadgets. Straight with every sentence more and more precise ...
3. Suddenly boba gets piss in the head and he decides to sign up online from his truck ... but wait ... he doesn't have a phone, let alone a smartphone. It seems to me that Bob is more likely to call than to suffer the internet bullshit.
4. Pay attention. Bob is doing well. He doesn't have a toothache. He just wants to schedule an annual checkup. Why is it so important for him that if this week on Tuesday there is no time, then look for another, unknown clinic with unknown prices and doctors within a radius of 10 km, instead of just making an appointment for Tuesday in a week .... it is not clear.
Generally. What a conclusion.
Friends, use common sense and read what you write.
Now there will be some analytics in usability.
If any of you are familiar with the technique of creating characters, you will understand everything. However, the rest will also be amusing to read.
So. Two years ago, my senior colleagues registered this character as a key character for the project "Portal for online booking appointments to the dentist":
Bob, male, 53 years old
Bob is 53 years old, does not smoke and works as a mechanic with an organization offering road service repairs (NRMA) to customers when their car breaks down. His family is now grown up and he lives with his wife. Visits an NIB dental center near him once a year for a quick check-up. Does not like mobile phones and any other technology gadgets.
He is short on time so in the van he decides to make an appointment online at his Parramatta clinic near him. What's important is that he can get an appointment between 4-5pm on Thursday (has a gap in his roster) and that it's ’reasonably close. (If not Parramatta then within 10k's)
I have never seen such a bad choice. Let's screw up the idea:
1. Bob is 53 ... do you often see the main target audience of online portals for men 53 years old?
2. Bob doesn't like mobile phones and other tech gadgets. Straight with every sentence more and more precise ...
3. Suddenly boba gets piss in the head and he decides to sign up online from his truck ... but wait ... he doesn't have a phone, let alone a smartphone. It seems to me that Bob is more likely to call than to suffer the internet bullshit.
4. Pay attention. Bob is doing well. He doesn't have a toothache. He just wants to schedule an annual checkup. Why is it so important for him that if this week on Tuesday there is no time, then look for another, unknown clinic with unknown prices and doctors within a radius of 10 km, instead of just making an appointment for Tuesday in a week .... it is not clear.
Generally. What a conclusion.
Friends, use common sense and read what you write.
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Эту запись оставил(а) на своей стене Кирилл Маркидонов
