Умиляют некоторые вакансии на должность менеджера. Вернее, не...

They are touched by some vacancies for the position of manager. Rather, not the vacancies themselves, but a list of requirements for candidates.

For example, a quote:
"- Experience as a marketer and / or in education;
- Basic skills in Photoshop;
- It will be an advantage to know basic HTML skills;
- Experience in conducting events / webinars is desirable;
- Preferred experience in compiling a mailing plan;
- Experience in negotiating with partners / clients is desirable;
- Personal qualities: focus on results, proactivity, initiative, responsibility, attentiveness, self-organization, punctuality, stress tolerance, readiness for changes in personal and professional development, desire to develop, ability to work in a team;
- Ability, if necessary, to act not according to scripts. Seek and come up with solutions for a variety of issues, to be able to think in a non-standard way and in general - to be able and like to think (this is important), to grasp the essence;
- Be able to politely and patiently answer questions from colleagues, partners, speakers, contractors;
- Willingness to perform routine work;
- Willingness to work outside working hours if necessary;
- It will be a plus: experience with traffic analyzers, experience with mailing planners, experience writing letters, landing pages, basic concepts of SMM, SEO. "

And such lists are quite common. Of course, there is nothing criminal in the list of requirements, but what is usually offered in return is work in a friendly team, official employment, a salary (often small), and bonuses based on the results of work (two to three times more salary). And as a rule, that’s all.

When I came across one of these vacancies in an area that interests me, I immediately wrote that if I met all the requirements, then I would have my own large company - their competitor. Because a person who is ready to go to work at any time, is able to act (and acts) not according to scripts, is able to politely and patiently resolve situations, has experience in conducting / conducting / training, experience in marketing, initiative, self-organized, etc. - This is actually an entrepreneur, and not a hired manager. He is not interested in salaries and bonuses, especially at a level near the average. He usually doesn't give a damn about official employment.

So before you roll your lip and publish a list of requirements, think about why such an employee needs you? What can you give him, what he cannot do for himself, without you? And why do you want to hire him to work, and not he you? And he needs, as a rule, the opportunity to realize his strength. Time. Resources. That is, it is possible without a salary, and even without any buns in the form of paid holidays. Enough percent of the company or at worst the branch.

There is, of course, a category of failed businessmen - they tried, worked, but for some reason they lacked the resources. Such people come to the conclusion that "selling into slavery" is quite an option. And such people often meet most of the requirements in such vacancies. Only here they are usually much more expensive than a simple manager.

Of course, there is an opinion that such a large list of requirements for candidates is needed on the principle of "ask for more - there will be much to bargain for." But such an approach can easily scare off really competent employees and to shift the balance in the direction of adventurers to fulfill the tasks set.

In general, read "The Tale of the Priest and his Worker Balda." There it is all eloquently described.